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Privacy policy

Effective date: 11/09/2025
 

1. What this Policy Covers

This Privacy Policy explains how SDSD Dance collects, uses, stores, shares and protects your personal data when you visit our Site, use our contact form, make purchases via our shop, and more broadly in connection with our services.
 

2. Data Controller

SDSD Dance is the data controller. Contact details: SDSD Dance, Queens Park Arts Centre, Queens Park, Aylesbury, Bucks, HP21 7RT. office@sdsd.dance
 

3. Data We Collect
 

  • Contact Form: name, email address, message content.

  • E-commerce Purchases: name, billing address, delivery address, email, phone number, payment details (card data etc – note: often payment processors handle sensitive card data so you may only store or see part of data), order history.

  • Cookies / similar technologies: see Cookie Policy.

  • Other: technical data (IP address, browser type, device type), usage data (pages visited, time spent, referring URL etc).
     

4. How We Use Your Data / Purposes
 

  • To respond to contact form enquiries.

  • To process orders, deliver goods, issue invoices.

  • To manage payments, refunds.

  • To communicate with you about your orders (status, delivery etc).

  • For marketing (if you opt in) — newsletters, offers etc.

  • To improve our website, analytics, security, prevent fraud.
     

5. Legal Basis for Processing
 

  • Contract: when processing is necessary to fulfill a contract (e.g. order).

  • Consent: where you have given consent (e.g. marketing, cookies).

  • Legitimate interests: for e.g. fraud prevention, improving services.

  • Legal obligations.
     

6. Sharing / Disclosure of Data
 

  • With payment processors / delivery companies to fulfil orders.

  • Possibly with third-party service providers (email systems, analytics) under contract to us.

  • In compliance with legal obligations (e.g. court order).

  • We do not sell your personal data.
     

7. Data Retention
 

  • We’ll keep contact form submissions for [duration, e.g. 1-2 years unless otherwise required].

  • Order data for as long as required by accounting / tax law (for UK often 6 years).

  • Marketing data until you withdraw consent.

  • Technical data for perhaps shorter period (e.g. logs for security purposes).
     

8. Cookies & Tracking
 

  • We use cookies and similar technologies. See our Cookie Policy for details.

  • You can manage or disable cookies via browser settings or consent controls.
     

9. Security
 

  • We use appropriate organisational and technical measures to protect your data.

  • However, no transmission over internet or storage is 100% secure. Use of Site is at your own risk in that respect.
     

10. Your Rights

Under UK GDPR you have rights including:
 

  • Access to your data.

  • Rectification of inaccurate or incomplete data.

  • Erasure (“right to be forgotten”) in some circumstances.

  • Restriction of processing.

  • Data portability.

  • Objection to processing (marketing, etc).

  • Withdraw consent where it’s the basis.
     

To exercise rights, contact us via office@sdsd.dance.

We may need to verify your identity.
 

11. International Transfers (if applicable)
 

  • If we transfer your data outside the UK (or EEA), ensure adequate protections (e.g. standard contractual clauses).
     

12. Children
 

  • If you are under [age, typically 16, or local law] do not submit data without parental / guardian consent.
     

13. Changes to this Privacy Policy
 

  • We may update this from time to time. We’ll post updates and indicate effective date. Continued use after changes indicates acceptance.

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